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NEW YORK and PARIS, September 21, 2021 / PRNewswire / – Ogury, the personalized advertising company, recently announced that it has donated more than US $ 1 million of advertising space to nonprofits so far this year. After a launch in the first quarter, the company helped several charities acquire premium inventory on its new mobile web offering in addition to its exclusive brand application. Examples of these charities included Institut de la Vision, Epic Foundation, Accion Contra el Hambre, The Leukemia & Lymphoma Society and Camp Dynamo.
“The past year has been difficult for many and it is now more important than ever to give back and support the nonprofits that are making a difference in the world â€, noted Thomas pasquet, CEO, Ogury. “I am proud that we were able to do this in the form of media donations, generating brand awareness for incredible charities and generating more revenue for media companies and publishers.”
The campaigns reached over 11 million mobile users in the United States and across Europe via the company’s exclusive thumbnail ad, a sleek ad format released by Ogury last year in the app and now available on the mobile web. With this creative format, video ads appear in a specific location on the web page, providing an effective advertising experience without compromising the consumer’s user experience. The unit is movable, expandable, and deactivatable by the consumer, which has proven to be less intrusive than traditional ad formats. Thumbnail Ad serves ads in a picture-in-picture format allowing them to consume the content while continuing to browse the web page.
“We are very happy to have worked alongside Ogury to further increase awareness of the Institut de la Vision. In total, we were able to reach more than 1.5 million mobile users by France and the UK in a non-intrusive and user-friendly manner “, noted Arnaud Lighter, Responsible for fundraising at the Institut de la Vision. “Ogury’s thumbnail ad unit performed extremely well, with higher than average click-through and view rates. “
“When we started working closely with Ogury, our ultimate goal was to improve the overall brand awareness of our organization and our mission to improve the lives of disadvantaged children and youth around the world.” noted Alexander Mars, founder and CEO of the Epic Foundation. “With the help of Ogury and their innovative ad stamp unit, we were able to generate over 12 million impressions in less than a month – a truly spectacular digital campaign that resulted in more donations and , eventually, more lives have changed. “
About Ogury: Ogury, the personalized advertising company, has created a revolutionary advertising engine that delivers precision, durability and privacy in a technology stack, designed and optimized for mobile. Advertisers who work with Ogury benefit from impactful, fully visible ads, lasting targeting, and flawless protection. Publishers benefit from a respectful user experience, additional revenue and premium demand with Ogury’s solutions. Founded in 2014, Ogury is a global organization with more than 350 employees, including 100 engineers in 11 countries.
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SOURCE Ogury LTD
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