PIR’s Offering of Newly Acquired Top-Level Domains Illustrates Continued Commitment to Empowering Mission-Driven Organizations Across the Globe
RESTON, Go., July 12, 2022 /PRNewswire/ — Public Interest Registry (PIR), the non-profit organization behind .ORG and leading provider of mission-driven domains, today announced that its .ORG domain family now includes : .CHARITY, .FOUNDATION and .GIVES. Following PIR’s acquisition of .CHARITY, .FOUNDATION and .GIVES, TLDs are now officially available through PIR.
With the addition of the new TLDs, the PIR portfolio now includes .ORG, .NGO, .ONG, Internationalized Domain Names (IDN or .ORG in other languages/character sets), .CHARITY, .FOUNDATION and . GIVES. Together, these TLDs form the PIRs .ORG domain family. .GIVING will also be officially added to the growing PIR domain family later this year.
The expansion of the .ORG domain family marks a step forward in the strategic plan to fulfill its commitment to serve the public interest online and to empower mission-driven organizations to engage with their communities and advance positive change in the world.
“The options are good. We want mission-driven organizations to have more tools in their toolkits to connect with each of their specific audiences with the important work they do to drive meaningful progress in their communities. “, said Jon NevetteCEO of Public Interest Registry. “If your organization aims to do good, you’re right for the .ORG family of domains – from companies launching a corporate social responsibility initiative, to mission-driven social enterprises, to nonprofits, large and Our .ORG domain family is for anyone working to make a positive impact in the world.”
In addition to the reliability and security of the .ORG domain, .CHARITY, .FOUNDATION, and .GIVES offer a host of benefits to mission-driven organizations:
- Create dedicated websites for specific campaigns and initiatives: Mission-driven entities can leverage .CHARITY, .FOUNDATION, and .GIVES to create a standalone website for a specific campaign or project, serving as a complement to their main website. Dedicated websites and microsites can help streamline communication and navigation, as well as signal to an audience that an initiative is an area of interest. For example, a for-profit entity could create a microsite using .GIVES or .FOUNDATION for its charitable arm or corporate social responsibility initiative, conveying a commitment to doing good.
- Clearly state a goal: Choosing a TLD such as .CHARITY, .FOUNDATION, and .GIVES as an organization’s primary online site can help send a clear signal about its specific purpose. For example, .FOUNDATION can be used by philanthropic entities to immediately and easily communicate their identity and purpose. Moreover, in countries like UKwhere people refer to nonprofits as charities, .CHARITY would immediately flag that a website is owned by a nonprofit.
- Secure a desired domain name: When a mission-driven organization wants to launch their website or email address, they may find that the desired name is already taken on some of the larger top-level domains, such as .ORG. PIR’s new .ORG domain family offers more opportunities to secure a website name that could be carried over to legacy top-level domains like .ORG. For example, small nonprofit startups may want to use .CHARITY, .FOUNDATION, or .GIVES as their primary domain from the start, especially if they can’t secure their preferred name on .ORG.
Mission-driven organizations can purchase .CHARITY, .FOUNDATION, and .GIVES—as well as all other members of the .ORG domain family—through accredited registrars listed on PIR website. .GIVING, which can be used to create a dedicated space for specific fundraising efforts by social enterprises, CSR-engaged businesses, and nonprofits of all sizes, will launch in 2022 and be available to everyone by 2023.
About the Public Interest Registry
Public Interest Registry (PIR) is a not-for-profit organization that operates the .ORG top-level domain, one of the largest generic top-level domains in the world with over 10.6 million domain names registered in the world. world. PIR has been a champion of a free and open Internet for two decades with a clear mission to be an exemplary domain name registry, provide trusted digital identity, and help educate those dedicated to improving of our world. PIR was founded by the Internet Society (internetsociety.org) in 2002 and is based in Reston, Virginia, UNITED STATES. Visit www.TheNew.org for more information.
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SOURCE .ORG, the public interest registry